Prof Wendy Alexander

Vice-Principal (International) University of Dundee

Wendy Alexander is Vice-Principal (International) at the University of Dundee. She also serves as Scottish Government International Trade & Investment Envoy for Higher Education, is a member of the Department for Education’s Education Sector Advisory Group, Chairs the Global Advisory Board for Times Higher Education Student and is a past Co-Chair of UUK Pro-Vice Chancellor’s International network.

Wendy spent over a decade in government and public service. She served in the first three Scottish Cabinets, including as Minister responsible for Further and Higher Education. She is a member of the Investment Advisory Board of Scottish Equity Partners LLP, a fellow of The Royal Society of Edinburgh and a Patron of Social Investment Scotland.

Wendy is joining us to speak on the operational and strategic challenges facing student recruitment, particularly after the shift to increased online learning.


Agenda Sessions

Student Recruitment 4.0: Exploring EdTech disruption and the recruitment revolution

The international student was perhaps the most disrupted stakeholder in Higher Education when the pandemic interrupted traditional approaches to learning. However, the resulting freedom awarded to students has led to further disruption to international student recruitment. With the university landscape changed forever, how can senior leadership teams continue to provide a quality learning experience for international students?

In this session we’ll be exploring the essential steps in rebuilding a recruitment strategy and the role of artificial intelligence and machine learning in student recruitment. Our speakers will discuss different approaches to capturing and channelling students in order to develop a robust strategy for student recruitment in a post-pandemic world.

Themes: Leadership, Innovation, Inclusion

Thursday 24 March 15:50 - 16:20 Room 1

Add to calendar 03/24/2022 15:50 03/24/2022 16:20 Student Recruitment 4.0: Exploring EdTech disruption and the recruitment revolution The international student was perhaps the most disrupted stakeholder in Higher Education when the pandemic interrupted traditional approaches to learning. However, the resulting freedom awarded to students has led to further disruption to international student recruitment. With the university landscape changed forever, how can senior leadership teams continue to provide a quality learning experience for international students?

In this session we’ll be exploring the essential steps in rebuilding a recruitment strategy and the role of artificial intelligence and machine learning in student recruitment. Our speakers will discuss different approaches to capturing and channelling students in order to develop a robust strategy for student recruitment in a post-pandemic world.

Themes: Leadership, Innovation, Inclusion
ExCeL London

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